T-Mobile US

T-Mobile, Verizon, AT&T Go All-In On Discounts As Churn Surge Hits

Promotional activity among the "Big 3" U.S. carriers—AT&T Inc., Verizon Communications Inc. and T-Mobile US, Inc.—is gaining momentum heading into the second quarter of 2026, reflecting intensifying competition in the postpaid market. Elevated churn remains a key driver, as many subscribers roll off